Benefits for Exhibitors
The ViridiSTOR Green Box™ Solution provides exhibitors with a new way to ensure that convention attendees receive literature and materials. Studies have shown that up to 95% of all trade show collateral goes unread. If that statistic is to be believed, then a large portion of the average exhibitor's budget is effectively wasted, even if the material is handed out to a potentially qualified attendee.
There are multiple reasons why this occurs. Some attendees simply collect information with no intention of ever reading it. Others may have an interest, but are not actively in the buying mode. Still others may gather so much material from various exhibitors that they are unable to find the information they want when they need it. Finally, with the advent of baggage fees imposed by most airlines, many conference and trade show attendees end up discarding materials at the airport rather than pay to take them home.
The Green Box™ Solution addresses many of these issues and allows show exhibitors to get more for their money. In addition to the cost savings, (the Green Box™ Solution is often less expensive than the cost of printing and shipping materials to a show) the odds of an attendee actually reading the materials collected from a show greatly increase. This is because materials are neatly organized within the ViridiSTOR Presenter™ application included on every USB drive. And since exhibitor material can be browsed, categorized, and searched, attendees are able to find and utilize information with much greater efficiency than in a paper-based world.
With the Green Box™ Solution, exhibitors can now distribute a wide range of content, including high resolution images, movies, electronic brochures, and entire product catalogs in a cost effective manner. The addition of these materials provides attendees with a much greater trade show experience. And because all exhibitor contact information (address, phone, website) is listed on the Presenter™, exhibitors have the opportunity to be contacted after the show, even if an attendee never visited their booth.
Summary Benefits for Exhibitors:
- Replace the cost of printed collateral
- Eliminate costs of shipping materials to and from
- No booth is ever missed (All exhibitor listings, not content, included on USB drive)
- Attendees leave with materials in hand
- Exhibitor never runs out of materials
- Easy to create content
- Supports a range of electronic files (pdf, html, audio, video, multimedia)
